Strategy - Naming - Identity
The opportunity to build lasting connections with customers rests within their core needs.
We align your organization's purpose with your customers' identity, desires, and sense of belonging, providing them with unforgettable, tangible, and delightful experiences.
Successful organizations are those that invest in the success of their tribes
Market Research & Insights
We use consumer behavior metrics, survey data, and other quantitative and qualitative information to inform our creative strategies and campaigns. With market research and insights, we can also identify new opportunities and trends, as well as evaluate the effectiveness of our campaigns.
Brand Strategy & Positioning
Brand
Devise an evolving plan to outmaneuver your competitors using radical differentiation
Portfolio
Design a brand architecture that is efficient and effectively wins at all of your customer interactions
Culture
Achieve creative autonomy through a set of internal values that are closely aligned with your tribe's
Innovation
Sustainably create, capture, and deliver value to gain a competitive advantage in this era of constant change
Brand Identity Design
Visual-Verbal
We work collaboratively with you to create not just a beautiful but compelling image & voice for your brand.
Systems
Your brand needs to meet people across platforms. A flexible brand identity system can represent you in a unique but unified way.
Style guides
Consistency builds authenticity and trust. Tracking specifications from style to color keep your brand advocates organized and on track.
Let's name names!
Workshop
Develop a unique name by creating the elegant symbiotic relationship between clarity and Rock Star greatness
Screening
Competitive, Linguistic, Trademark, Domain Name, App, and Social Media
User Testing
Validate bold ideas that might otherwise die in your committee and avoid making expensive mistakes
Architecture
Enable your organization with a guiding principle so that your customers can easily understand your portfolio of offerings
UX & UI Design
Our artistic yet design thinking approach to experience design will help you to create an engaging and user-friendly space for your brand.
One that draws visitors and makes them say, “They get me.” You can’t afford to have designs that just look pretty with little functionality. We create an all-encompassing and responsive user experience by working to understand your customers' behavior, needs, and motivations.
Key Touchpoints
We can help amplify your brand message through engaging storytelling in a way that resonates with your audience and builds trust.
Content Creation
Our internal and extended team of world-class, writers, designers, photographers, animators, musicians and filmmakers are here to help you wow your audience with your original content.
Original visual content is unmistakably the most important factor in audience engagement. Curated images and graphics are fun, however, unique content that stems from a well-crafted strategy is timeless, effective and invaluable.
The Agency helped us design a compelling ecosystem for our platform startup. They helped us develop a memorable name, a detailed yet flexible brand strategy but, above all, a comprehensive evolving plan on how to build, grow and expand our music platform.
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The Agency helped us tease out the subtleties of what makes our company differentiated from other brands. Their team displayed a strong sense of New York City professionalism - clear, to the point, and compelling.
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The Agency helped us identify our early adopter consumer profiles in the most nuanced process. As a result, our test app grew to 12k active users in the first 4 months with the most enthusiastic audience who continue to help us spread the word.
The Agency's team did an incredible job working on my brand constructing my website delivering more value in return for my investment. Their team is hard-working and dedicated. Rumi is a brilliant strategist and incredibly smart with all things in the cyberspace realm. I trust him implicitly to do right by myself and therefore all other clients. And, his taste is impeccable.
The Agency helped us design a compelling ecosystem for our platform startup. They helped us develop a memorable name, a detailed yet flexible brand strategy but, above all, a comprehensive evolving plan on how to build, grow and expand our music platform.
