top of page
Liminality Records is a boutique record label committed to creating timeless music and art through developing a roster of trendsetting musical artists, with notoriety in the field of visual arts.
We Create Cultural Icons.
releases
Strategy - Naming - Identity
The opportunity to build lasting connections with customers
rests within their core needs. We align your organization's purpose
with your customers' identity, desires, and sense of belonging, providing them with unforgettable, tangible, and delightful experiences.
Successful organizations are those that invest in the success of their tribes
Let's co-create your charismatic brand
Our proven methodologies apply to any social impact startups, B Corps, or corporate initiatives facing transformations that require agile and actionable results for an impactful (re)launch.
WHO
You and your
stakeholders
WHAT
1 to 3-day workshops
HOW
A set of rapid discovery sessions
(remote or in-person)
WHEN?
WHY
To build a shared understanding of your vision and success metrics
Strategy
Brand
Devise an evolving plan to outmaneuver
your competitors using radical differentiation
Portfolio
Design a brand architecture that is efficient and effectively wins at all of
your customer interactions
Culture
Achieve creative autonomy through
a set of internal values that are closely
aligned with your tribe's
Innovation
Sustainably create, capture, and deliver value to gain a competitive advantage in this era of constant change
The ultimate purpose of brand strategy is to get more people
to buy more stuff for more years at a higher price
Naming
Workshop
Develop a unique name by creating the elegant symbiotic relationship between clarity and Rock Star greatness
Screening
Competitive, Linguistic, Trademark,
Domain Name, App, and Social Media
User Testing
Validate bold ideas that might otherwise
die in your committee and avoid making
expensive mistakes
Architecture
Enable your organization with a guiding principle so that your customers can easily understand your portfolio of offerings
The right name can be a brand’s most valuable asset. The wrong name can cost millions in workarounds and lost income
Identity
Visual-Verbal
Systems
We work collaboratively with you to create not just a beautiful but compelling image & voice for your brand.
Your brand needs to meet people across platforms. A flexible brand identity system can represent you
in a unique but unified way.
Key Touchpoints
Style Guides
We can help amplify your brand message through engaging storytelling in a way that resonates with your audience and builds trust.
Consistency builds authenticity and trust. Tracking specifications from style to color keep your brand advocates organized and on track.
All perception starts with the eye.
The secret of being boring is to say everything.
Own a defendable strategic market position
.png)
Transforming a handful of core customers into a loyal tribe
The Agency helped us identify our early adopter consumer profiles in the most nuanced process.
As a result, our test app grew to 12k active users in the first 4 months with the most enthusiastic audience who continue to help us spread the word.
- Sansan Fibri
Founder & CEO, Wakefully, Inc.
Transforming a sporting equipment company to a tight-knit community of outdoor enthusiasts
The Agency helped us tease out the subtleties
of what makes our company differentiated from other brands. Their team displayed a strong sense of New York City professionalism -
clear, to the point, and compelling.
- Franco Cafelo
CEO, Packasport
The New Abolitionists
Strategizing a new direction for an award-winning social-impact film studio
The Agency did an incredible job working on my brand experience, delivering more value in return for my investment. Prince Rumi is a brilliant strategist with impeccable taste. And his team is hard-working and dedicated. I trust them implicitly to do right by myself and, therefore, all other clients.
%20(2)_JPG.jpg)
- Christina Zorich
Filmmaker & Activist, The New Abolitionists
.png)
Coming Soon!
bottom of page