Strategy - Naming - Identity
The opportunity to build lasting connections with customers
rests within their core needs. We align your organization's purpose
with your customers' identity, desires, and sense of belonging, providing them with unforgettable, tangible, and delightful experiences.
Successful organizations are those that invest in the success of their tribes
Let's co-create your charismatic brand
Our proven methodologies apply to any social impact startups, organizations, or corporate initiatives facing transformations that require agile and actionable results for an impactful (re)launch.
You and your
1 to 2-day workshops
A set of rapid discovery sessions
(remote or in-person)
To build a shared understanding of your vision and success metrics
Devise an evolving plan to outmaneuver
your competitors using radical differentiation
Design a brand architecture that is efficient and effectively wins at all of
your customer interactions
Achieve creative autonomy through
a set of internal values that are closely
aligned with your tribe's
Sustainably create, capture, and deliver value to gain a competitive advantage in this era of constant change
The ultimate purpose of brand strategy is to get more people
to buy more stuff for more years at a higher price
Develop a unique name by creating the elegant symbiotic relationship between clarity and Rock Star greatness
Competitive, Linguistic, Trademark,
Domain Name, App, and Social Media
Validate bold ideas that might otherwise
die in your committee and avoid making
Enable your organization with a guiding principle so that your customers can easily understand your portfolio of offerings
The right name can be a brand’s most valuable asset. The wrong name can cost millions in workarounds and lost income
We work collaboratively with you to create not just a beautiful but compelling image & voice for your brand.
Your brand needs to meet people across platforms. A flexible brand identity system can represent you
in a unique but unified way.
We can help amplify your brand message through engaging storytelling in a way that resonates with your audience and builds trust.
Consistency builds authenticity and trust. Tracking specifications from style to color keep your brand advocates organized and on track.
All perception starts with the eye.
The secret of being boring is to say everything.
3 steps to success
We work with you to build
a shared understanding
of your vision and
Enter the market
with confidence and
aim for this --->
With an agreed-upon direction of your strategy,
we move forward to translate our discoveries
into a cohesive brand
Own a defendable strategic market position
Transforming a handful of core customers into a loyal tribe
- Sansan Fibri
Founder & CEO, Wakefully, Inc.
The Agency helped us identify our early adopter consumer profiles in the most nuanced process.
As a result, our test app grew to 12k active users in the first 4 months with the most enthusiastic audience who continue to help us spread the word.
The Agency helped us tease out the subtleties
of what makes our company differentiated from other brands. Their team displayed a strong sense of New York City professionalism -
clear, to the point, and compelling.
- Franco Cafelo
Transforming a sporting equipment company to a tight-knit community of outdoor enthusiasts
The New Abolitionists
Strategizing a new direction for an award-winning social-impact film studio
- Christina Zorich
Filmmaker & Activist, The New Abolitionists
The Agency did an incredible job working on my brand experience, delivering more value in return for my investment. Prince Rumi is a brilliant strategist with impeccable taste. And his team is hard-working and dedicated. I trust them implicitly to do right by myself and, therefore, all other clients.
The company we keep
Download our free
The exact brand naming framework that
we have used to effectively name numerous
brands and products
Step-by-step instructions on how to give your brand an evocative name and to avoid common mistakes that cost your brand millions in lost revenue