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THE       GENCYof Creative New York         

Since its founding as a modest design studio in early 2016, The Agency of Creative New York has grown into the only client-investing brand strategy and experiential design consultancy that delivers high-caliber content to lean-budgeted startups and businesses.


Led by the founder and CEO, Prince Rumi, and driven by a team of world-class strategists, creatives and producers, The Agency has helped some of New York City’s most inspiring brands and businesses with one-of-a-kind marketing solutions and user experiences.


Our devoted craftmanship is empowered by the inspiring brands we choose to work with. We give each and every account dedicated one-on-one attention as we work together towards accomplishing your creative and business goals. 


Our mission is simple, consistently deliver work that matters and far exceeds client expectations. Everything we do, we do in an open, transparent and collaborative environment, all with one thought in mind. And that is to serve humanity. So in our small ways, we can contribute to making the world a better place.


If you are looking for an affordable agency with a detail-oriented and passionate team to partner with, then you are the right client and we should talk. We have the capabilities to crawl inside of your brain then return with strategies to help you to influentially position, present and market your brand. The brand that you have always imagined to build in this era of fast-moving competitive markets with big and impersonal agency services.

The company that we keep.
Peroni Beer Italy

Advanced Hypnosis

Amber Villanueva

Beauty of Nothing

Bici Gelato

Billboard Magazine


Clairvoyant Pictures

Claudius Raphael

De Genaro

Douglas Elliman

Droydy Capital

Danny Rockz

Eighty-Eight Palms


Enrique Margulis

Enzo Le Beau

Erich Fischer

Farinella Law

Fashion Feed NY

Flexa Plex

Flux Studios

Gelso & Grand

Gino Sorbillo


Lauten Audio

Liah Alonso

Liminality Records

Lucia Kaiser
Lydia Aberkane

Mate in Love

Miracle Music
Music & Love 101

Music For Gun Sense

Peaceful Ninjas



Reckless Jacks

Rune NYC

SANDT Properties

Sebastian Grey


South Street Seaport

Snack Cat

Sroka Worldwide

The Axiomatics
The Rivington Hotel

The Standard Hotel

Third Culture Creatives


Urban Catalyst Lab

Vikas Music
Welly Lai Studio


We have a soft spot in our hearts for supporting entrepreneurial spirits with a vision to make the world a better place. If you are an Early-Stage, Seed-Stage, Series A startup or as early as in the Concepting phase or Alpha testing, especially in the fields of art, music, or politics, give us a call.

We are interested to hear all about your vision and to

potentially partner with you.

Meet The Leadership Team

Prince Rumi

CEO/Chief Strategist

Ensures the delivery

of creative and strategy

Mary Beth Lumley

Design Strategist

Leads the research team and

collaborates with the content producers

Udo Spreitzenbarth

Udo Spreitzenbarth

Creative Director

Overseas the creative direction of campaigns and content productions

Cara Yeates

Cara Yeats

Director of Productions

Project lead for the execution

of the campaign content productuctions

Tom Armstrong

Tom Armstrong

Client Relations Director

Overseas the intersection of client operations, and productions

Marina Dojchinov

Experiential Designer

Plans, produces and promotes

campaign Experiential events

Prince Rumi

CEO/Chief Strategist

Rumi is an internationally published musician, filmmaker, photographer, founder and CEO of The Agency where he oversees the creative and strategic direction of the company. Rumi traveled extensively around the world before settling down in Gotham City. Having lived and worked in places like London, Dubai, and Vancouver, while working on numerous artistic and entrepreneurial endeavors, he brings his diverse personal and professional background to every project he takes on.

Throughout his journey, he has published books, released records with major labels, produced films and helped others build their brands in various markets. He recently produced a new music album with hitmakers and Grammy winners Desmond Child and Mario Winans, which he plans to release in 2019. Rumi has a keen interest in politics and activism and has publicly supported Senator Bernie Sanders and Marianne Williamson.  

Mary Beth Lumley

Design Strategist

Mary Beth Lumley is a design strategist with 20 years of experience using the human-centered design process to create relevant and meaningful products, services, and solutions. She has experience with large companies such as IBM, Philips, and The Coca-Cola Company, as well as smaller design consultancies where she had the opportunity to deliver strategic design solutions across sectors. She is especially passionate about building relationships and fostering diverse thinking to achieve innovative results.


A few of her recent projects include improving internal communications and staff appreciation for a behavioral healthcare provider, helping the LGBTQ student community advocate for their needs, and developing an interactive tool to help uncover new solutions to the single-use plastic bag issue. She holds an MFA from the School of Visual Arts and a BFA in Graphic Design from the University of Georgia. 

Udo Spreizenbarth

 Creative Director

Udo Spreitzenbarth is an international fashion, beauty and art photographer. Udo was born in Germany and resides inNew York City.  While studying architecture at Technische Universität Darmstadt, Udo developed an interest in modeling and fashion photography. It was then that he realized his passion for being behind the camera. After his first year in New York City, he shot his first billboard campaign that landed on a screen in Times Square.


His editorial photography has been featured in international issues of Vogue, Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan and more. His art photography has received international acclaim with a successful series of solo exhibitions in New York, Berlin, Cologne, Frankfurt, Shanghai, and Beijing.

Cara Yeates

Director of Productions

Cara Yeates is a producer, actor, writer and director. She started her career in the theatre creating and touring one-woman shows across North America before moving to New York to pursue a career in film. Upon moving to New York, Cara started to work with the Film Society of Lincoln Center / MoMA Film on the New York Film Festival and New Directors/New Films.


Cara was the Head of Production at Trigger Creative in 2015 where she produced her first feature film, The Three Metamorphoses. Over her 15 years in the industry, Cara has worked on a diverse and evolving array of commercial and artistic projects and worn many hats. She loves to be creative, learns new things, and collaborate with innovative people.

Tom Armstrong

Client Relations Director

Tom is a strategic thinker with the ability to pursue and oversee marketing sales objectives, and who thrives on building strong client relationships from small to Fortune 500-level. Tom combines 7 years of experience in client services and creative production processes to identify unmet needs and lead cross-functional teams to create great work on time and within budget. Tom has served as an account director and creative director in some of the world’s biggest agencies such as Oliver, SET Creative, the lab, and Williams Lea Tag.


Tom has helped manage key client partnership with Verizon Wireless nationwide campaigns, produced national and global advertising campaigns for Disney, Jaguar Land Rover, Accenture, American Petroleum Institute, Bayer and many more.

Marina Dojchinov

Experiential Designer

Marina Dojchinov is with over 10 years of journalism, events & PR experience with a vast background in both the print, digital and VR space. She is accredited with being the youngest Editor-In-Chief of Promo Magazine. The publication was bought by Condé Nast under her guidance, and among the youngest contributing editors for international publication, Vox. Her new magazine Winston Wise is reaching into new ventures in the Crypto and Virtual Reality world.


Marina sits on the board of directors for a children's charity called Little Wings Foundation. Marina has been invited to guest lecture at the coveted William Angliss Institute in Melbourne Australia, and the London University of the Arts. She has opened and directed an art gallery, 3Squared in Manhattan which quickly became the hub of artistic expression frequented by influencers and local talents

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